Beiramar Blouberg
A high-conversion real estate website for luxury beachfront apartments in Cape Town, designed to drive sales inquiries and showcase premium amenities.
1 Project Overview
Client Brief
Developed for a luxury apartment development in Bloubergstrand, this website needed to:
- Showcase premium amenities and sea views
- Drive pre-launch sales inquiries
- Provide clear pricing and floor plans
- Integrate with sales agents
My Role
As sole developer, I handled:
- Custom responsive design implementation
- Conversion-focused UI/UX optimization
- Integration with property listing systems
- Performance optimization
2 Technical Challenges
Key Requirements
- Create urgency for limited 14-unit development
- Showcase multiple unit types clearly
- Maintain luxury aesthetic while loading quickly
- Mobile-friendly for investors browsing on-the-go
3 Development Solutions
Responsive Layout
Implemented mobile-first design with fluid typography and flexible image grids to ensure perfect display across all devices.
Conversion Elements
Strategic placement of CTAs, contact forms, and urgency indicators increased lead generation by 65% post-launch.
Design Gallery
Homepage hero section
Apartment features breakdown
Interactive location map
Agent contact section
Project Impact
Development Time
3 weeks
Lead Increase
65% uplift
Units Reserved
9 of 14 at launch
Tech Stack
Marceleno Volkwyn
Full Status Property Practitioner
"The website perfectly captured the luxury essence of Beiramar while being incredibly effective at generating qualified leads. We had multiple offers within the first week of launch."
Key Takeaways
- Real estate sites need clear pricing above the fold
- Mobile-first is critical for property browsing
- Direct agent contact integration boosts conversions